We traveled through Brazil and visited the Michelin rubber plantations in the south of Bahia. Here we found a school example of sustainable ‘People-Profit’.
The idea is simple but genious:
Michelin built a school and educates the children of the farmers
(about agriculture but also general subjects, like hygiene).
The children will spread the knowledge in their communities.
Result: better productivity, higher income for the farmers, better quality of life.
But also more rubber for Michelin to buy and ‘bonding’ between the farmers and Michelin.
A sustainable ‘win – win’.
Like I said: A school example of ‘People-Profit’.
The children of the farmers are educated to educate their parents
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- The children of the farmers are educated to educate their parents
We traveled through Brazil and visited the Michelin rubber plantations in the south of Bahia. Here we found a school example of sustainable ‘People-Profit’.
The idea is simple but genious:
Michelin built a school and educates the children of the farmers
(about agriculture but also general subjects, like hygiene).
The children will spread the knowledge in their communities.
Result: better productivity, higher income for the farmers, better quality of life.
But also more rubber for Michelin to buy and ‘bonding’ between the farmers and Michelin.
A sustainable ‘win – win’.
Like I said: A school example of ‘People-Profit’.
Tags: Anouk Pappers, Maarten Schäfer, Coolstorytelling, CoolTravel, Storytelling, Travel, Michelin, people planet profit, Rubber Plantations, Bahia, Brazil, Brasil, Itubera, Hévéa, Hevea, Serengueira, rubber tree, education, school example, Eric Cavaloc, Paulo-Roberto Bomfim, Carlos Mattos, Juliana Laufer, Joína Oliva Mota, Casa Familiar Rural de Igrapiúna, Casa Familiar, CFR, Michelin, sustainability, sustainable tire, people planet profit, CSR, Corporate Social Responsability, sutainable rubber
Links:
http://www.cooltravel.org
http://www.coolbrands.org
http://www.coolbrandshouse.nl
http://www.michelin.com.br
http://coolbrandsstories.wordpress.com/2010/10/07/better-living-through-mobility-michelin/
The idea is simple but genious:
Michelin built a school and educates the children of the farmers
(about agriculture but also general subjects, like hygiene).
The children will spread the knowledge in their communities.
Result: better productivity, higher income for the farmers, better quality of life.
But also more rubber for Michelin to buy and ‘bonding’ between the farmers and Michelin.
A sustainable ‘win – win’.
Like I said: A school example of ‘People-Profit’.